000			02315nam a22003378i 4500
999			_c629 _d629
001			021207370
003			UkOxU
005			20190904150235.0
008			170110r20172016enk 000|0aeng|d
015			_aGBB733066 _2bnb
016	7		_a018248071 _2Uk
020			_a9781471146725 (pbk.) :
035			_a(Uk)018248071
040			_aStDuBDS _beng _erda _cStDuBDS
082	0	4	_a338 KNI _223
100	1		_aKnight, Philip H., _d1938- _eauthor.
245	1	0	_aShoe dog : _ba memoir by the creator of Nike / _cPhil Knight.
263			_a201705
264		1	_aLondon : _bSimon & Schuster UK Ltd., _c2017.
300			_a1 volume ; _c20 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aOriginally published: 2016.
520			_aIn 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.
600	1	0	_aKnight, Philip H., _d1938-
610	2	0	_aNike (Firm)
650		0	_aBusinesspeople _zUnited States _vBiography.
942			_2ddc _cNFIC