Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now / David Meerman Scott.
By: Scott, David Meerman [author.].
Material type:
TextPublisher: Hoboken, N.J. : Wiley, c2011Description: xi, 244 p. : ill. ; 24 cm.ISBN: 9780470645956 (hbk.); 0470645954 (hbk.).Other title: Real-time marketing and PR.Subject(s): Internet marketing | Public relationsDDC classification: 658.872 SCO | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books - Non Ficton
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KH8 Senior School Library Non Fiction | Non-Fiction | 658.872 SCO (Browse shelf) | Available | 3KHSL000102148 |
Includes bibliographical references and index.
1: Revolution time -- Grow your business now -- Speed versus sloth: dispatches from the front -- Laying down some real-time law -- Real-time attitude -- Too big to succeed? -- Engage the media at their convenience -- Crisis communications and the media -- What are people saying about you this instant? -- 2: Connect with your market -- Real-time customer connection -- Going mobile, real time is all the time -- They want it immediately -- 3: Grow your business now -- Let them communicate ... now -- How your Web site become a real-time machine -- Make the sale -- Business at the speed of now.
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